Principle continues expansion into prime Midlands location

White House Green Solihull

White House Green, a 24-unit 1960s property near Tudor Grange Park in Solihull, will be the third instruction in this much sought-after town that Principle has received from the same freeholder.

Joe Jobson, a director at Principle, explained the company had been invited to inspect the development and to put management proposals forward, and that they held an initial meeting with the residents’ association.

Mr Jobson said: “It’s great to be recognised by our existing client, but to also to win the instruction based on the residents’ request is even more satisfying.


“We are aware of some historic issues and have our to-do list based on conversations with the residents and our inspections of the development.

“We will now work through these to ensure the development is well maintained and becomes a great place to live.”

He added: “This is the third instruction from this freeholder that takes the number of units we manage for them up to 160.

“We’re also pleased that the new contract fits well into our continued expansion into the Solihull area, where there are many properties we are looking at.”

A spokesperson for the freeholder said: “We wanted an independent agent with flexibility and wide a ranging skillset to look after buildings like this for us and our leaseholders, and it was felt that Principle’s proactive plans very much fitted the bill.”

Principle Estate Management was launched in 2018 by Brett Williams, the former head of residential property management at CPBigwood in Birmingham, and a past-chairman of ARMA.

Now in its third year, Principle has tripled in size in the last 12 months, with the number of units it manages rising from just under 2,000 to more than 6,000 across all nine English regions including London, plus more in Wales.

The company has recently expanded into new offices at Newhall Street in the Jewellery Quarter of Birmingham, from where it offers a national property management service.

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