According to a 2018 survey, the UK fitness market is growing at an incredible rate. It's currently the fastest growing business sector in the country, with an annual growth rate of 8.5%. In simple terms - people today care about getting healthy.
While this new trend is great for personal trainers, gym owners, and even just the general public, it also has something to offer developers with a vision. If you can design your developments around a residents' gym, then you could create a more attractive, lucrative and appealing property. For buyers and investors interested in luxury and modern apartments, there are few things more attractive than a community that offers access to a state-of-the-art gym.
Here's why people love the residential gym trend.
An Improved Standard of Living
Today's homeowners want more from their investments. Properties don't just have to be cheaper, bigger, and more attractive, but they also need to deliver the tools for a healthier lifestyle too. When you create a development that combines on-site gym facilities with a wonderful community and fantastic interior design, you give your residents everything they need. Why would you ever want to move to a new house when you've got your gym and your home in one handy location?
Considering the number of residents of almost every age now interested in maintaining a healthy lifestyle, it's easy to see why a residents' gym is so appealing. With an on-site centre, you can give people access to the tools that they want and make your premises more appealing too.
More Value for Money
While it might cost more to live in a stunning community with its own residential gym, the extra price is less likely to scare your buyers away. That's because they know that they're getting value for their money. When they already have an available gym that they can access at home, they don't have to worry about paying an additional monthly or annual fee to go to a gym.
What's more, because your gym will be exclusive to residents, it will deliver a more luxurious, VIP experience. Users won't have to contend with as many other people when they want to use a machine, and they feel as though they're getting a more personal level of service. Today's homeowners are happier to pay more for this complete high-standard living experience.
An Investment in Luxury
The luxury appeal that comes with an on-site residential gym doesn't just make your residents feel incredible about themselves; it also lets them see the value in their investments. Even if they do plan on moving out at a later stage, they'll know that you have plenty of amenities that are sure to attract future buyers. Since there are few things more stressful than trying to sell your home, it pays to give your residents this peace of mind.
When they walk into your showroom and see your beautifully-designed gym, they'll not only see a future for them but future selling opportunities too. What's more, you can reassure your residents that you'll continue to keep your gym up to date with the latest equipment, direct from Hire Fitness. That means that their fitness routine never has to be outdated.
Nicky Terrett, Marketing Manager at Hire Fitness Limited