Don’t ignore the Christmas market, agents urged

“Lead levels double on Boxing Day and continue to rise until New Years Eve,” said Rosie McLean, Head of Support at the ValPal Network.

“They then peak during the first week of January. Over the last three years, 3,500 leads were generated on Boxing Day alone.

“This idea that no-one thinks about moving over the festive season is a complete myth.”

ValPal data estimates that 82,000 leads will be generated this December – 22,000 of them between December 22^nd and 31^st.

“If agents don’t want to miss out, they have to start concentrating on their marketing plans now – if they leave it until January, they’re going to miss the boat,” added McLean.

Help agents innovate

“That’s why we’ve been making radical improvements to ValPal – to make it easier for members to make the most of every lead that comes their way.

“We’ve listened to customer feedback and come up with an entirely new dashboard with extra features that will make life so much easier.”

These new features include:

• A complete lead management system
• The ability to add notes and set reminders
• A mobile app so members can stay ahead of the game even when they’re on the go.

“Given the economic climate, we’ve been looking at ways to help agents innovate, maximise vendor and landlord opportunities and improve our service.

“We know it’s tempting for agents to switch off their marketing plans over Christmas – especially when the forecasts aren’t as positive as they’ve been over the last year or two.

“But although it might feel as though there’s a ‘Christmas slump’ in the market, the truth is that thousands of homeowners begin to consider their next move over the holidays.

“They’re sat in house, stuffed full Christmas turkey, planning what’s to come in the year ahead.

“That’s why we see this huge influx of leads over the period.”