Folk, the award-winning co-living brand on a mission to set a new standard for renting, has appointed Danni O’Connell as its new Community & Events Manager across the full portfolio. With three locations across London and a fourth in the pipeline, Danni will build on Folk’s commitment to fostering a strong sense of community, curating and delivering an ongoing programme of events and experiences that enable residents to stay connected.
With nearly 15 years of experience spanning communications, events and marketing, Danni has worked with a diverse range of brands and organisations, including HS2, Kier and luxury real estate. She began her career in advocacy, championing disability rights, mental health equality and criminal justice reform, before moving into senior communications and PR consultancy, where she delivered impactful projects across a variety of sectors.
Having joined the Folk team in October 2026, she brings a passion for building communities, fostering meaningful connections and creating exceptional experiences that bring people together. Whether developing strategic communications or delivering high-quality events, she believes in the power of shared experiences to inspire connection, strengthen relationships, and create a lasting impact.
Events are a fundamental part of the Folk experience, with resident data showing that they play a significant role in helping people feel connected to both their neighbours and their building. This sense of community directly contributes to higher resident satisfaction, improved wellbeing and longer-term retention. Danni’s role will focus on translating these insights into a meaningful events programme, shaped by a deep understanding of resident needs and interests, whilst giving them greater opportunities to influence, host and take ownership of events themselves. Alongside this, she will champion a consistent, boundary-pushing cultural programme that enables residents to try new things whilst growing Folk’s resident ambassador programme and nurturing partnerships with local community organisations.
Commenting on her appointment, Danni said:
“I’m delighted to be joining Folk as Community & Events Manager. Folk has already established a strong sense of community, with thoughtfully designed spaces that encourage connection and bring people together. For me, creating meaningful experiences goes beyond communications and events; it’s about fostering a genuine sense of belonging, building relationships and creating opportunities for people to connect. I’m excited to bring this approach to Folk and help its communities continue to grow and thrive.”
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