Leaders Romans Group unveils new brand identity as LRG

LRG’s ongoing expansion has been driven by strategic acquisitions, strengthening its presence across the UK and enhancing its ability to provide a comprehensive range of property services. This includes its commitment to sustainability, ensuring that as LRG grows, it continues to lead the way in environmentally responsible practices.

Michael Cook, CEO of LRG, commented "LRG has become much more than many people realise. When we speak to clients, they’re often surprised by the breadth of our services and our number of brands. This rebrand is about making that clearer - giving us the impact and recognition we need while setting the stage for future growth. LRG is now a name that represents everything we do in property - strong, modern, and ready for what’s next.

Kiersty Sims, Group Marketing Director, commented “As we expand our portfolio, LRG remains committed to preserving the unique identities of the strongest estate agency brands we acquire, recognising their deep-rooted connections within their communities. Our strategy includes integrating central ancillary service brands such as mortgages, insurance, and surveys, which not only support our existing brands but also seamlessly extend to new acquisitions, ensuring swift and comprehensive service coverage.”

As LRG continues to expand, the new brand strengthens the connection between its businesses, making it clearer that every service offered by its specialist brands is part of a unified network.

With the strength of its people and a bold new identity, LRG is set to continue its upward trajectory, delivering everything property, all under one roof.