LRG Adds Chelsea Estate Agency Farrar & Co to Growing London Network

The acquisition brings a relationship-led agency into LRG’s national network, while retaining the identity and approach that have defined Farrar & Co’s success. The business will continue to operate under its existing name, with all staff transferring to LRG. Julian Chambers will remain in place, continuing to lead the team and support the next phase of growth. 

Matthew Light, Group Mergers & Acquisitions Director at LRG, commented, “Farrar & Co is a business built on reputation, experience and long-standing client relationships. Julian, Terje and the team have created something with real depth in the market. We are keen to retain that strength while supporting the business as it grows within the LRG network.” 

Michael Cook, Chief Executive Officer at LRG, commented, “This acquisition adds a well-established Chelsea agency to our existing London operations. Farrar & Co brings a strong local presence, supported by two prominent offices and an experienced team that understands how to deliver for both sellers and landlords. The strength of the Farrar & Co brand is an important part of that success, and it will continue to play a central role as we build on this foundation.” 

Julian Chambers, Group Partner, Farrar & Co, commented, “Farrar & Co has always been built on strong relationships, local knowledge and a consistent, personal approach to service. Joining LRG allows us to continue doing what we do well, while benefiting from additional support and scale. It gives the business a strong platform for future growth while staying true to what has made it successful.” 

The acquisition forms part of LRG’s continued growth strategy across sales and lettings, with a strong pipeline of opportunities already underway. LRG continues to seek further acquisition opportunities and welcomes conversations with high-quality independent agencies looking for a long-term partner.