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Over the past 10 years it has become a cliché for residential developers to hire famous architects. And in Liverpool Grosvenor didn't spare a penny by hiring international architect Cesar Pelli (famous for the Petronas Towers in Kuala Lumpur) to design their landmark city centre block, One Park West.
So far, so good. But within weeks of the building's launch, One Park West had been nominated for Building Design's 2009 Carbuncle Cup - the magazine's list of the nation's ugliest buildings. Within days protest groups were on Facebook and newspapers printed Vox Pops from disgruntled Liverpudlians. Soon, a local TV crew descended on the city centre to witness a group of fans forming a chain around the building and giving it a ‘One Park Hug'. Liverpool had seen nothing like it.
But then few apartment blocks create this impression. At 17-storeys tall it is not the city's tallest building and it doesn't have the slender grace of other glass towers - but it always divides opinion.
Yet Liverpool's estate agents seem unconcerned by the criticism the building has attracted. Andrew Schofield from City Residential loves the block "One Park West's controversial design has attracted praise and criticism in equal measure."
And to prove that there's no such thing as bad press; the newspaper headlines have delivered a large number of buyers and renters. Martyn Green of King Sturge believes the building's first year shows great promise: "..with owner-occupiers and
investors spending over £25m - it was one of the best-selling developments in the North, probably the country." Green is equally as enthusiastic about the location. "When you walk out of your apartment door you are just yards away from 5.5 acres of parkland, numerous shops, restaurants, bars and two new hotels." Grosvenor certainly piled a lot of money into the development, the entrance foyer is impressive, the apartments are large and the quality is top-notch. But it's the location that really sells. One Park West is surrounded by some of the city's best facilities, proving that if the location is right, you can be as controversial as you like.
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Fact File
Name: One Park West
Address: 37 Strand Street, Liverpool, L1 8ND
Apartments: 326
Height: 171ft
Floors: 17
Prices: £95,000 - £369,950
Architect: Cesar Pelli
Builder: Laing O' Rourke