Pink Power: Homebuilder wears it pink to raise awareness for breast cancer

Changing lives for over 50 years, Breast Cancer Now funds life-saving research and provides vital support for those affected by breast cancer. Now in it’s 23^rd year, the Wear It Pink fundraising event sees workplaces, schools, and communities across the UK don all shades of pink to show their commitment and support to breast cancer awareness.

Over 23 years, Wear It Pink has raised more than £43 million. The funds raised go towards ensuring the 55,000 people diagnosed with breast cancer in the UK each year are well supported. 

Ben Kalus, Managing Director at David Wilson Homes South Midlands, said: “As a leading national housebuilder, we aim to create supportive and thriving communities, so it is essential for us to support important charities. 

“The team had a brilliant day wearing pink PPE to raise awareness and funds. We are proud to be able to support the necessary and impactful work of Breast Cancer Now.” 

With their bright display of pink PPE around Harlestone Grange, the team at David Wilson Homes South Midlands have raised spirits as well as £200 which will be donated directly to Breast Cancer Now. 

For more information about the charity, please visit Breast Cancer Now. 

For more information about the development, visit Harlestone Grange. 

For details about available developments in the county, visit David Wilson Homes in Northamptonshire.