Pinnacle Group expands FPRP portfolio following partnership with Zen Housing

The most recent and largest handover took place at Wembley Way, London, where 104 new Shared Ownership and Affordable Rent homes were delivered in partnership with Quintain and SO Resi Partnerships. 

Claire Kober, Managing Director, Homes at Pinnacle Group, said: “This partnership reflects the growing demand for professional, resident-focused housing management services in the for-profit registered provider space. We are proud to be working alongside Zen and to be the trusted partner of choice for organisations seeking to deliver high-quality, affordable homes at scale.” 

With the addition of Zen Housing, Pinnacle now provides services on behalf of 11 for-profit registered providers, including partnerships with MTD Housing (backed by Pears) and NewArch Homes (backed by Octopus Investments). 

Sergey Pichugin, Operations Director Asset Management for Zen Housing said: “Our partnership with Pinnacle reflects a shared commitment to providing well-managed, affordable homes that residents can be proud of. Their strong operational capability and focus on community outcomes make them a valuable partner for Zen as we expand across the UK.” 

Pinnacle’s comprehensive housing management offer includes tenancy and estate management, repairs coordination, compliance and resident engagement. With over 74,000 homes under management across all tenures, Pinnacle combines sector expertise with a commitment to delivering exceptional service and community impact. 

As the market continues to evolve, Pinnacle remains the partner of choice for institutional investors seeking scalable, high-quality housing management solutions.