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Funding has been secured and a global search launched for a PhD student to carry out pioneering research to help the property industry better understand the link between customer service and property performance.
Sponsorship for the three-year project will come from the Lord Samuel of Wych Cross Memorial Trust Award, together with industry contributions from RealService Ltd and the RealService Best Practice Group (RSBPG).
The Trust was set up in 1989 to remember Lord Samuel of Wych Cross, founder of Land Securities and Chairman from 1944 to 1987 and provides real estate students with funding for industry-related study. The Trust is administered by the British Property Federation (BPF).
The Lord Samuel Memorial Trust and RealService Research Doctorate will be supervised by the world renowned School of Real Estate & Planning at Henley Business School, part of the University of Reading.