Introduction
At Earl Kendrick, we work closely with property managers across a diverse range of assets, and one of the most dynamic areas we see shaping the market today is Build to Rent (BTR) – also referred to as the Private Rented Sector (PRS). Unlike traditional buy-to-let, BTR is designed from the outset for professional rental, offering long-term, institutionally backed housing.
From a surveyor’s perspective, this presents both opportunities and challenges for property managers who are often at the sharp end of balancing investor demands with tenant satisfaction.
Quality and Consistency of the Asset
A hallmark of BTR is the emphasis on consistency – developments are branded and marketed as long-term lifestyle products, not just homes. For property managers, this means standards must be maintained across the building fabric, communal areas, and amenities.
Surveyors play a critical role here. From the earliest technical due diligence through to ongoing planned maintenance programmes, our advice ensures that the property’s quality – and by extension, its market positioning – is preserved. Unlike individual buy-to-lets, a single maintenance failure in a BTR block can affect hundreds of tenants, so preventative strategies are paramount.
Energy Efficiency and Compliance
The regulatory environment around energy performance is tightening, and BTR schemes are firmly in scope. Property managers are increasingly accountable for ensuring compliance with Minimum Energy Efficiency Standards (MEES), evolving safety requirements, and the broader sustainability agenda.
At Earl Kendrick, we see this as an area where surveyors and property managers must collaborate closely. Whether it’s advising on retrofit strategies, commissioning condition surveys, or ensuring new developments meet evolving standards, early intervention is always more cost-effective than reactive fixes.
Tenant Experience and Building Performance
BTR tenants typically expect more than just a roof over their head. They want well-maintained communal spaces, reliable services, and a sense of community. Property managers are tasked with delivering this, often under the scrutiny of institutional landlords who benchmark tenant satisfaction as part of their investment performance.
Surveyors can support this by identifying design flaws before they become tenant complaints, helping to plan refurbishments with minimal disruption, and advising on lifecycle costs that keep service charges sustainable without compromising quality.
Regional and Market Variations
While London has led the way in BTR, growth across regional cities is accelerating. Each market presents its own risks: in some areas, rent controls and political scrutiny are shaping investor sentiment; in others, the pressure is on to deliver volume quickly without compromising standards.
For property managers, this makes local insight essential. Partnering with surveyors who understand the nuances of each market – from construction quality to compliance challenges – can be the difference between a scheme that runs smoothly and one that becomes a management headache.
A Collaborative Approach
The BTR sector represents an opportunity to raise standards across the rental market. But with institutional investors, regulators, and tenants all demanding more, the role of the property manager has never been more complex.
Surveyors bring technical expertise and foresight to help property managers stay ahead of these challenges. At Earl Kendrick, our role is not just to provide reports, but to work alongside managers as trusted advisors – ensuring buildings remain compliant, efficient, and attractive for the long term.
Conclusion
Build to rent has shaped the rental landscape. For property managers, it brings heightened expectations, but also the chance to be at the forefront of a professionalised, future-focused sector. By working hand-in-hand with surveyors, managers can safeguard building performance, protect investor value, and deliver a positive experience for residents.
At Earl Kendrick, we see BTR not just as a growth market, but as a platform to raise the bar for how rental housing is managed – and we’re here to help property managers achieve exactly that.
Fatima Ali, Marketing Manager at Earl Kendrick
© 2025 News On The Block. All rights reserved.
News on the Block is a trading name of Premier Property Media Ltd.