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Government action to crack down on nuisance calls and aggressive cold-calling would provide a significant boost for small businesses.
That’s according to call answering service alldayPA, which says some companies being targeted with as many as 30 cold calls a day. The firm says the significant increase in such calls is becoming a real problem for business owners, wasting time and therefore money as well as tying up lines needed to service customers.
It is encouraging frustrated businesses to add their voice to a campaign that has already attracted 140,000 pledges and demand that the Government takes action against cold-callers that target companies.
David Joseph, board executive at alldayPA said: “The number of cold-callers targeting businesses is out of control and has become a real drain on time and resources especially for smaller companies and home businesses.
“Studies show that 64% of small businesses report nuisance calls as the biggest barrier to maximising productivity and 74% said that calls negatively affected workers’ abilities to focus on their jobs.
“Data from the Information Commissioner’s Office shows that complaints about cold-calling rose by 41% during 2014 and business owners need government to step in and provide an effective solution.”
Joseph added that research by Ofcom has shown signing up to the telephone preference service, the traditional way businesses could remove themselves from marketing call lists, has become largely ineffective, reducing unwanted calls by just 35% on average.
He said: “Cold callers may simply ignore the telephone preference database, especially the increasing number of overseas callers who are using Skype as a way to make massive cold call campaigns cost effective.”