Renting in the UK has changed dramatically over the past decade and it’s still evolving, with thousands more people choosing Build to Rent (BTR) homes for their flexibility, quality, security and sense of community.
This September, Love to Rent Week returns to celebrate this change and show renters what modern renting really looks like today. Running from 29th September to 3rd October 2025, the campaign will spotlight inspiring customer stories, new developments and the unique lifestyle benefits of Build to Rent.
According to the British Property Federation, there are now more than 132,000 completed Build to Rent homes in the UK, with a pipeline of over 293,000 this is a 12% year-on-year increase. No longer niche, Build to Rent has become a mainstream choice for everyone from young professionals and key workers to families and downsizers.
At the heart of this growth is choice - the choice to live in a home with no maintenance worries, to be part of a thriving community, to have flexibility and security and to shape a lifestyle that works for you. Helping renters explore these options is Love to Rent, the UK’s first and leading dedicated platform for Build to Rent homes.
“Love to Rent Week is about showing that renting today is all about choice, flexibility and community,” says Anne-Marie Brown, Founder of Love to Rent. “Modern renting is evolving, with new offerings available for every stage of life. During the week, we’ll be sharing customer stories, showcasing developments and highlighting innovations so people can see the real opportunities renting offers.”
Since its launch, Love to Rent has made it easier for renters to find high-quality homes and understand how Build to Rent differs from traditional renting. It’s more than just listings it’s about knowledge, trust and transparency.
Each year, Love to Rent Week brings together customers, developers, operators, investors and the media to highlight how the sector is growing and diversifying. For renters, it’s a chance to explore different options from Single-Family Rental homes and Later Living communities to Co-Living spaces and see how Build to Rent homes are designed around their needs.
Throughout the week, key themes will be explored, including community, convenience, flexibility and sustainability, the qualities that make Build to Rent stand out. Regional stories and local PR outreach will also ensure renters can discover opportunities in their own area.
Previous Love to Rent Weeks have seen a surge in website visits, social media engagement and customer interest, with blogs, case studies and multimedia content all helping renters make more informed choices. This year is set to build on that success, offering renters even more stories, advice and direct access to new homes.
Love to Rent Week 2025 is not just a campaign it’s a chance to see the future of renting. Whether you’re looking for your first home, upsizing for family life or seeking a community-focused place to downsize, Build to Rent offers options for every stage.
To start your search and discover the benefits of modern renting, visit www.lovetorent.co.uk.
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