Navigating change in the rental market - how Principle supports landlords in an ever-changing market

One of the clearest takeaways is that the rental market remains strong. Except for a few months in late 2023 and early 2024, advertised rents have risen year-on-year every month since the start of 2020. 

In fact, the average monthly rent for a new tenant has increased by more than £400 since then. For landlords, this reflects significant opportunity — but also underlines the importance of professional management to balance higher returns with long-term tenant satisfaction. 

At the same time the report sheds light on the challenges landlords are up against. Only 43% of landlords surveyed were aware of the Renters’ Right Bill, and many of those who were had only a limited understanding of what it actually means for them. Accidental landlords, or those with just one or two properties, are particularly at risk of falling behind on compliance. 

The survey also revealed that 45% of landlords have recently experienced rental arrears, and that the top three landlord priorities remain clear: finding reliable tenants, ensuring proper maintenance, and keeping up with regulations. 

At Principle, we see these insights not as problems, but as opportunities to make a real difference within the sector. Landlords don’t need to navigate these complexities alone. Our role is to provide clarity, support, and peace of mind in an ever-changing market. Backed by a team with over 100 years of combined lettings experience, we bring unrivalled knowledge and practical expertise to every property we manage. 

Here’s how we can help: 

Tenant reliability – Our rigorous vetting process ensures that landlords benefit from trustworthy, long-term tenants who treat the property as their own.
Maintenance management – We take a proactive approach to property care, preventing issues before they escalate and ensuring that tenants remain happy and landlords are protected.
Regulatory guidance – From the Renters’ Rights Bill to evolving safety standards, we make sure our landlords are not only compliant but also confident in their obligations. 

Whether you’re an experienced investor or an accidental landlord finding your feet, Principle offers tailored support to meet your needs. We combine market knowledge with hands-on property management, helping you reduce stress, maximise returns, and stay ahead of the curve.

The lettings landscape is evolving quickly — but with the right guidance, landlords can thrive. At Principle, we are proud to be that trusted partner, ensuring landlords are equipped not just to keep up with change, but to take advantage of the opportunities it brings. 

Source – Rightmove Hub

Jaime Duffy, Business Development Manager, lettings, Principle Estate Management