JFM: A Decade of Raising Standards in Block & Estate Management

Ten years on, that same principle still underpins everything they do.

Scaling With Purpose

JFM has grown from its early days in a tiny 2 person office in a serviced office building in Perivale into a national firm with 62 staff, close to 10,000 units under management, and a portfolio that continues to expand. Their internal systems are now being scaled to support a 25,000-unit vision, without compromising on service quality.

A defining move came in 2017, when JFM became ARMA (now TPI) accredited in record time—a recognition of their professional standards and commitment to best practice.

Their expansion into South Africa—where a growing team supports UK operations—marked a ground-breaking decision in the industry. This move not only gave the company a global reach but also increased client servicing capacity, ensuring JFM remained both agile and responsive.

Recognition & Milestones

JFM’s steady rise has been recognised with a string of industry accolades. The firm has won multiple Managing Agent of the Year and Customer Service awards, both at the ACE Awards and the News on the Block Property Management Awards.

In 2023, they were named London Property Management Company of the Year, and in 2025 they are shortlisted for five ACE Awards—a testament to their continued relevance and performance in a highly competitive market.

A major milestone arrived with the instruction of Battersea Reach, a landmark 1,400-unit development managed in partnership with St George and the Battersea Reach Owners Association. The site marks a significant step in JFM’s journey and exemplifies their ability to deliver high-touch service at scale, while balancing the needs of developers, leaseholders, and residents.

Leadership & Culture

At the heart of JFM’s success is a strong leadership culture that prizes clarity, accountability, and mentorship. In 2024, two key internal promotions marked a new chapter for the business: Jake Maude-Roxby was appointed Property Management Director, and Amina Adam became Finance Director. These appointments signal a confident move into the next decade, with a broader leadership team supporting long-term, sustainable growth.

The company also operates with a defined Board structure, which has been instrumental in managing the demands of fast-paced expansion—ensuring the business stays anchored in its founding values, even as it evolves.

Founders Reflect

Reflecting on the company’s 10-year journey, Joe Mallon, co-founder and Managing Director, says:

“It’s been a roller coaster. It’s been brutally hard at times—but it’s also been one of the most rewarding parts of my life to be part of this company.”

His co-founder, James Farrar, adds:

“We set up this company to reach very, very high standards. We've always focused on doing the fundamentals better than anyone else. We haven’t always hit the mark—but where we’ve fallen short, we’ve improved and improved. And every day, we get that bit closer.”

A New Decade Awaits….​

JFM’s journey hasn’t been about reinvention—it’s been about rigour, discipline, and respect for the basics: communication, compliance, finance, and frontline service. That commitment has quietly transformed the way thousands of people experience block and estate management.

As JFM enters its second decade, its ambition remains clear: to keep raising standards across the industry—one property, one person, one interaction at a time.